This week I’m sharing (formerly) Patreon-only content… because I think this topic is SO important!

Before we get into that, a special announcement: ALL my homestudy courses are ON SALE for $50 each as my ‘end of era’, last chance sale. This is the LAST CHANCE to get any of my $200 home study programs for just $50. I’m taking them down from sale forever at the end of the month.

Use coupon code ‘goinggoing’ to get the $!50 discount. Shop here: https://www.amymcdonald.com.au/homestudy

This ep is all about respecting the fact that the consumers of our content may feel a closer connection with us that we realise... and this can have power in balancing effects we may have overlooked in the past.

I can't wait to read your comments. Share your suggested 'hows' as well as any experiences you've had as a stan (!) or as an influencer.

Here are the resources for this episode:

Donald Horton & R. Richard Wohl

“Mass Communication and Para-Social Interaction: Observations on Intimacy at a Distance”

https://www.tandfonline.com/doi/abs/10.1080/00332747.1956.11023049


Sarah White

“Taylor Swift and the 1989 Album Release and Fan Response Parasocial Relationship Study”

https://dspace.calstate.edu/bitstream/handle/10211.3/207675/TS_1989_thesis.pdf?sequence=3

Brittany Wong

“Wait, What The Heck Is A 'Parasocial Relationship'?”

https://www.huffpost.com/entry/parasocial-relationships-with-celebrities_l_60a56a18e4b0d45b75248115