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Grow, Serve & Shine


 

PERSONALISED YOGA BUSINESS COACHING TO GROW YOUR YOGA BUSINESS, CREATE ABUNDANCE AND SERVE YOUR COMMUNITY IN A WAY THAT ALIGNS WITH YOUR PATH.

 

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Grow, Serve & Shine


 

PERSONALISED YOGA BUSINESS COACHING TO GROW YOUR YOGA BUSINESS, CREATE ABUNDANCE AND SERVE YOUR COMMUNITY IN A WAY THAT ALIGNS WITH YOUR PATH.

 

 

Do you know that what you have to offer is of importance and service to the world, and also knowing you've not quite got your business to the level you desire?

I know what it's like to spend years studying and honing your craft only to discover that while you might be a talented Yoga teacher, you're missing the essential pieces to be an effective business owner.

 
  • Are leaving a corporate career and want to take the fast-track to a thriving, abundant Yoga business

  • Have treated Yoga teaching like a hobby and you’re ready to take yourself more seriously… and that includes having high-level support!

  • Have taught for years and a big new project is whispering in your ear… which feels scary and thrilling in equal measure!

  • Desire to transition to bigger offerings: international travel, teacher trainings, leadership, online offerings… and more!

  • Or simply feel exhausted and overwhelmed trying to figure it all out by yourself and you’re ready to have a mentor who will shine the light ahead for you, holding you accountable as you move forward.

 

I've experienced all of these things...

I was a great Yoga teacher...

I'd spent thousands of hours and dollars on Yoga teacher training and intensives...

But I was broke and at serious risk of falling out of love with the joy of Yoga...

For people like us - who eat, sleep and dream Yoga - this was a very scary place to be.

See I'd never been shown the secret business 'Soma' to go from being a fantastic but broke yoga teacher to a fantastic, empowered yoga teacher and abundant yoga business owner.

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Over time I've pieced together the elements to make my business abundant. I've sought out experts and mentors from other disciplines and modalities and translated the teachings for a Yoga application.

 

Working with me as your Yoga Biz Coach you'll receive the support and guidance you need on what next steps to take, discover how to strengthen areas that might feel blocked or stuck and celebrate your achievements...

It's like private yoga classes for your business!

I was at a point where I needed to take a quantum leap to kick start my business. My numbers were low and I had no expiry on my passes. I’d done nothing on social media and was struggling getting my website up.

Since working with Amy I have a good quality website with online bookings, daily posts on FB and Instagram. My income has increased 50 – 70%. I have been in local news papers and on TV news. My classes are growing with good casual drop in rates. I teach a couple of private schools and 1:1 clients at a great hourly rate. In summary, it was so worth it. I really recommend Amy as a coach and a mentor.
— Greg Cawley, Brikman Yoga, Queensland, Australia
Before I started working with Amy I was at a point in my business where I felt I was working so hard, but still not seeing the results.

I’m not going to lie, Amy took me right out of my comfort zone, but in the best possible way. I have gained so much – more confidence in being seen and heard, great social media marketing skills and most importantly, regular clients who are committed to their practise and value my services.

The biggest & most positive change of all from working with Amy & for which I shall be forever grateful, is the shift in my mindset – to stop playing small, that done is better than perfect and to believe in myself. I’ve been in this industry for a very long time, but feel that I am just now getting started & can’t wait to see how my business develops going forward.
— Louise Edwards, Be Something Yoga, UK
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All the epics tell us stories of amazing Yogis and Yoginis, each with their coach by their side.

 

Arjuna went into battle with Krisna driving his chariot...

Rama saved his princess with Hanuman leaping to the rescue...

Durga defeated the demons with Kali wielding her weapons...

 
 
I was ready to give up on my Yoga biz before I started working with Amy. In only 5 months of working together, everything has changed.

I’ve launched a new niche and 3 programs, grown my social media and mailing list beyond what I thought possible, launched my first international retreat and I’m excited to continue growing my biz thanks to Amy’s incredible direction and support.
— Ali Temple Yoga and Meditation, @alitempleyoga, USA
Amy not only helped me through all the business processes – social media, websites, booking systems etc, but she also helped me to change my mind set about money, my boundaries and how to stay madly in love with yoga. Six months in my classes are full with new clients getting in touch all the time, my workshops and day retreats fill weeks in advance, I’ve been featured on radio and in magazines, I’m approached for new and exciting opportunities all the time and I’ve even recruited a virtual assistant to help me to manage the admin. A big decision and investment but it has come back to me in so many ways.
— Louise Neicho, Yoga Teacher, United Kingdom
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Foundational Change


As Yogis we know how things can be so much easier with some foundational change.

Just like someone with tight hamstrings can find so much growth and space when you tell them to step their feet wider in Uttanasana, working with me to grow your Yoga business will help you find simple solutions to expand your reach and gifts.

Foundational Change


As Yogis we know how things can be so much easier with some foundational change.

Just like someone with tight hamstrings can find so much growth and space when you tell them to step their feet wider in Uttanasana, working with me to grow your Yoga business will help you find simple solutions to expand your reach and gifts.

When I began working with Amy as my biz coach I had some preconceived ideas about how she would help me & pretty quickly I realised they were wrong. Amy stood alongside me as support & guide whilst I uncovered what I wanted my business to look like, how it needed to work for me & which direction I wanted it to grow.

She asked questions that felt uncomfortable because I hadn’t considered them before but I needed to. She encouraged me & nudged me along when I held back out of lack of confidence but never imposed her choices onto my business.

After 8 months I now have a real business. My income has increased considerably, I have a plan for where I am going. I have containers that I love & I am so bloody excited about what lies ahead. I would not think twice to work with Amy again.

As a coach she has so much wisdom to share, a huge capacity to respond to calls for help at all hours & an incredible understanding of this industry & how to support people wanting to have a yoga business. I am so happy I made this commitment even though it felt like a massive investment at the time - it was worth every damn penny & my business is worth it!
— Justine Thompson, Anusara Inspired™ Yoga Teacher and Yoga for Menopause specialist, New South Wales, Australia
Amy knows exactly what you want to happen with your business before you do. If ever I had any doubt with where my business was going, Amy was there to give me the confidence to thrive and grow. Her support was immeasurable and trust me you won’t want to loose contact. I feel like I’ve gained a friend from the other side of the world.
— Annie Hayes-Pantony, Yoga Teacher, UK, @letlifebeyoga
 

Working with me in Grow, Serve & Shine you will:

  • Align your services and rates with your value to claim your worth in an authentic way.

  • Radically up-level your online presence: website, Instagram, Facebook and your emails and newsletters.

  • Become confident in your message, proactively forging partnerships, opportunities for growth and exposure for your business and gifts.

  • Get real about how much income you TRULY desire to call in, create a plan to make it happen and celebrate when it does!

  • Challenge yourself to receive more support than ever before, so you develop a high-vibrational support team, from work at home to support on your biz.

  • Create new offerings or overhaul existing ones to call in new students, clients and raving fans while optimising profits AND feeling ease and flow in the process.

  • Discover and master the exact steps to market your business so you not only know what to do, you can measure how much better you’re getting each time you launch something new: FB and Insta ads, Google display network, emails that convert and more!

  • Establish a retention process that keeps your students coming back, sharing your Yoga with their friends and family and growing your Kula.

  • And ALL of this without slipping into overwhelm or freak-out mode!

 
It’s often really lonely running your own business, especially if you haven’t had any experience before. I love how Amy wholly believes in each of her clients and the gifts that they have to offer.

The things she’s taught me have just been absolutely invaluable. The social media online marketing skills can be so complicated but she broke it down just so easily. And it’s really becoming apparent this year without her because there’s so many systems that have been set up now that make my life so much easier. For example this year I’ve already set up a few marketing campaigns and have just been able to go back into last year’s Facebook business ads and duplicate them.

Amy always knew where to go in our sessions, she’s very instinctive about what we needed to do next.

The biggest thing I think for me was she always helped me stick to my goals that we set out at the start. She really helped me refine my business and do less while earning more - while keeping myself healthy and my cup filled, which was always her priority.

If anyone is feeling lost and alone and overwhelmed in the business world, I would highly, highly, highly recommend Amy as your business coach.
— Ainslie Speedy, Founder, I Am Yoga NZ, @iamyoganz
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Over 8 potent and supportive months we can transition your business to:

- Be more targeted to the people you love to work with, making serving them even more rewarding.

- Have systems in place so that you're growing your client list and promoting your work while you're enjoying life, spending time with loved ones and not feeling stuck behind your computer!

- Reflect who you truly are, so that your marketing, online presence and copy really feel in alignment who you are and what you value, rather than how you 'think' it should be.
 
- Be something you're proud to talk about, where you generate an abundant income that fuels your own journey as a spiritually committed business owner.

 
I began my coaching journey with Amy to make more money in my business.

The changes that happened were vast. Where I used to feel fear and grasping desperation - I now feel empowered.
Where I used to feel lost and overwhelmed - I now have a toolkit I can implement at any time.

My income? In a year, it’s more than doubled.
— Terry Bruce, Yoga and Shiatsu, @shiatsuyogagirl, UK
As a psychologist, I was used to seeing a HEAP of clients every day and working this way was BURNING ME OUT. Amy was instrumental in helping me channel my creativity and my ability to serve others in a way that was SUSTAINABLE. In 6 months, I went from 1 to 4 days working on my own business, I started a website, changed my money story, healed A LOT of self doubt - to the point I no longer fear money and business conversations but look forward to having them ! I am now well on my way to making 6 figures within my first year of business!
— Monique Beaver, psychologist, Yoga teacher, Australia
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Why me?


I've been teaching Yoga since 2009. I've taught classes freelance, in studios, corporate Yoga... I've even taught classes in a men's prison! I've taught workshops and retreats in Australia, Bali, Singapore, Thailand, the UK, Europe and the U.S.A.

I freaking LOVE Yoga.

As much as its probably taboo to say this, I used to feel really crappy—like, personally crappy—when only one or two students showed up to my classes.
 
It can be really tricky in the beginning to find new students when it feels like there is a yoga studio on every corner!
 
The good news is that I now know how to not only stand out, but be confident and authentic about offering your services so that the right clients and students not only find you, but stick with you. 

Why me?


I've been teaching Yoga since 2009. I've taught classes freelance, in studios, corporate Yoga... I've even taught classes in a men's prison! I've taught workshops and retreats in Australia, Bali, Singapore, Thailand, the UK, Europe and the U.S.A.

I freaking LOVE Yoga.

As much as its probably taboo to say this, I used to feel really crappy—like, personally crappy—when only one or two students showed up to my classes.
 
It can be really tricky in the beginning to find new students when it feels like there is a yoga studio on every corner!
 
The good news is that I now know how to not only stand out, but be confident and authentic about offering your services so that the right clients and students not only find you, but stick with you. 

And as a certified Yoga Geek I'm also up for working with you to:

  • Become more masterful in sequencing so students love coming back to your classes

  • Theme your offerings with skill and grace so you're offering so much more than 'Eastern exercise classes'!

  • Get intentional about class etiquette and culture so you don't attract needy, late or unappreciative students

  • Trouble shoot your specific teaching blocks and barriers so you feel confident, present and lovingly authoritative with your Sangha

  • Craft, offer and fill classes that weave in your blend of philosophy and 'Yoga Geek-out' in a way that even the sceptics love, and even in gyms and other 'non-spiritual' environments

 

As well as being a Yoga Nerd, each session I'll bring my formal qualifications in copy writing and editing and transformational coaching, my thousand hours of Yoga teacher training and my background in business writing, financial literacy training and adult education.

I'll also bring the wisdom of my lineage of teachers, mentors and coaches.

An eclectic mix? Perhaps. But it works for my clients. Here's what they say:

 
 
Working with Amy with her private coaching package has transformed my attitude to my yoga business, I am now so much more confident and clear in what I do and how I do it. Amy helped me to gain clarity around my branding which was worth its weight in gold. I am loving that my yoga studio operates smoothly and I love that my private yoga sessions are booked out each week! I am a busy mum and yoga business owner, thanks to my work with Amy, I am no longer pulling my hair out in overwhelm but planning the next level of my businesses direction.
— Anna Miley, Yoga Teacher, Australia
 
Before I worked with Amy I was lacking in direction and had no clear business strategy. I felt like I was going around in circles and was caught up in what I thought I “should” be doing as an online business owner.

Amy helped me get clear on what I want to bring to the world, and what I am uniquely positioned to offer. I gained a really clear understanding of the way I want to set up a business that is unique to my gifts and works with my lifestyle. This has given me SO much more ease, confidence, and simplicity in the way I am working.
I feel more relaxed about my business than ever before, things are flowing and I no longer feel like I am pushing sh*t uphill.

Amy went above and beyond to answer so many of my questions during and in between sessions, (I am so grateful for the voice notes we shared. When I needed both practical and emotional support she was there!), which made taking the leap / doing new things so much easier. I really valued Amy’s industry experience, as she was able to give me so many hacks that I would not have otherwise been able to gain.

Thank you Amy, I am so grateful for our time together!
— Claire Ellie, Yoga teacher, mentor and podcaster, New Zealand @claire__ellie
 
Working with Amy made me take the bull by the horns to create the business I really desired to have, and I have so many great things going on right now.

I have created a wonderful on-line community of teachers, am offering an array of teacher trainings and retreats, and I have the most amazing yoga teachers as my coaching clients.

I love what I am doing and who I am working with, and have many more exciting plans for my business in the coming year.
— Dawn Wright, Yoga Teacher, Business Mentor and Coach, UK
 
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I'm a Yogi First and a business coach second


What does that mean?

 

I guess you could say I have a spiritually vested interest in getting your work out there!

 

For my clients, it means:

I'm a Yogi First and a business coach second


What does that mean?

 

I guess you could say I have a spiritually vested interest in getting your work out there!

 

For my clients, it means:

 

  • Authenticity and dharma are key so I won’t promote ‘salesy’ or manipulative methods or techniques

  • Truth (or Satya) is paramount, so I won’t be your spiritual cheerleader and will call you on your B.S., self-abandoning or self-sabotage (in a loving way, of course!)

  • As a Yoga teacher myself I can trouble shoot Yoga teaching topics that other business coaches just don’t understand, like sequencing, theming, confidence in the seat of teacher and class etiquette

  • I’d always prefer to be on my mat than at my computer: so I’ve developed and share systems and techniques that are simple and fast and super ‘non-techy’!

  • My 30-some year Yoga practice means I truly believe in the power of this Path and want to share it as widely as I can… and that means helping grow my clients’ businesses!

 
Working with Amy has been the best business decision I’ve made in 11 years. 

I’ve got more clarity, focus, energy and drive for my business now because she’s helped me step out of overwhelm. I was worried I wouldn’t have the time to do the work because I was juggling so much but working with Amy actually helped me to create more space in my life which has freed up my energy to make more money in more fulfilling ways. 

If you are really ready to make a change, know the money will come back to you (tenfold). 
— Stacey Nelson, Yoga Teacher and Yoga Teacher Trainer, Australia
 
Since working with Amy I have had some awesome insights and lots of growth. I am over the moon that all four of my nighttime classes are full, my day retreat is full and I have a brand new private client at my new rate. It was really exciting seeing the money and enquiries come flooding in. I feel very abundant and delighted with what I have manifested and to be able to afford to take care of myself at the level I want to!’
— Rachel Smithbone, Yoga Teacher, Sound Healer and Mentor, UK
 
I was financially all over the place before working with Amy... She gives you the tools to see for yourself what needs to be done in order to serve at your highest level. 

I went from teaching 18 classes a week to teaching 8-10 classes a week and made 50% more, had time to practice, be with my kids, and find time for myself. 

I realise that money can be a block when you are looking into courses, but I truly believe the more you invest in quality programs with quality people, the more you grow professionally and personally! 
— Nadja Pizzo Vartany, Yoga Teacher, Singapore
 
Signing up to work with Amy is one of the best decisions I have ever made. Within 6 weeks of working together, I had made my initial investment back by 10! I continue to grow — personally and professionally and not surprisingly because of this, so does my business.

Amy was the support I needed to achieve my goals. Lets just say the transformation has been radical!

I have more balance in my life than ever before. I have more quality time with my two small children and my partner, better processes and better health. I get to go to work and love every second of it! Working with Amy is a life-changer!
— Laura Colless, Yoga Teacher and Yoga Teacher Trainer, Australia
 
Before I started working with Amy, I was stuck in knowing what I wanted to do. I had no clear pathway and I felt overwhelmed by the thought of growing my business. Week by week, Amy helped me overcome my fears and define my aspirations - as well as achieve my aspirations! I was able to face my fear of increasing my private class fee, put plans in place to begin teaching my own online yoga classes and courses, and the biggest fear of all - teaching my own retreat, which is happening THIS summer - and is a sold out event!

I can’t thank Amy enough for her encouragement and help to allow myself to grow and step into the yoga teacher I am destined to become.

Staying small in my business is no longer an option. I’m so excited for the future!
— Emily Morris, Yoga Teacher and Retreat Leader, UK
 

Here is what a Grow, Serve & Shine coaching package includes:

  • Comprehensive Welcome Packet to set your goals, intentions & get us on the same page so we know what we will accomplish together.

  • 90 minute Zoom Intensive to start the program. We'll dive into any fears or limiting beliefs that are holding you back and replace them with renewed wealth consciousness to prepare you for success. 

  • Eighteen 45 minute sessions throughout the 8 months (via zoom.)

  • Unlimited email contact and Instagram DMs with me between sessions. I will be available for you to review copy, website updates and new ideas as well as assist with solving issues and setbacks between our coaching sessions.

Investment

 
I started with Amy after 12 months exhausting myself trying to fill my classes to at least pay the rent. Classes had run every week with no break and I was running around in circles trying to work out facebook and establish my website.

With Amy’s support and guidance I restructured the classes and pricing, found a way to attract new clients rapidly, setup my website aligned with my offerings and established facebook and Instagram to market effectively. My income has increased by 60% in a few short months.

Now I am receiving calls from businesses wanting me to offer my classes at wellness retreats and fundraising events. I have the structure in place I can see positive results over a short period. I am now getting paid to do what I love. I have clarity on the steps I need to take to continue growing and expanding.

If I had my time again I would have dived in to Amy’s coaching earlier rather than flounder around for so long thinking I will make it.

Thank you Amy from all of my heart. You have transformed my potential business into something real, tangible, profitable, sustainable and loveable. Without your mentoring my business would never have gotten off the ground and would have died a dismal death.
— Michelle Harbrow, Bodywork, Yoga & Nia Facilitator, Queensland, Australia
 

Just like I'd never recommend an Asana to a student if it wasn't right for their body, I'm not interested in compelling people into coaching with me.

What I am very interested in is talking to you about your yoga business or holistic practice in a complimentary Strategy Session.

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In your Strategy Session we'll speak for 45 minutes or so about what you're working on, what your hopes and dreams are and what is getting in your way.

We’ll talk about what working together would look like specifically for your life and biz, and you can ask me any questions about Grow, Serve & Shine.

This is the session to get clear on whether or not I’m the coach for you!

 
 
I signed up with Amy after doing a £50 workshop with her, I trusted my gut feelings and wasn’t wrong. Amy is very motivating (rocket under bum!! ) I managed to move my teaching and business on in a few months, it would have taken me years on my own!! 

She will help you make much better financial decisions! With Amy’s guidance I also became much clearer on what I offer, and what I want - I felt muddled for quite a while. I recommend!
— Shelagh Wallace, Yoga Teacher, Scotland
 
The big shift for me is to change the structure of my rates so that ‘packages’ are the default, not single sessions. This is a big one for me as a massage therapist because I struggled with the ethics of this notion.

Because Amy’s approach to material abundance comes from a similar ethical belief structure as mine, I was able to hear her words - and so consider them properly rather than dismiss them as ‘greedy’. This has allowed me to find a way to package my services that feels in line with my ethics - and fits my desire for material abundance - really amazing shift!
— Barbara Swiatkiwsky, Bowen and Massage Therapist, Australia