This week during a coaching session with a Grow, Serve & Shine client the coaching turned to how often teachers should email their students with offers. My client was hesitant to send out ‘so many’ emails to her mailing list. She didn’t want to be pushy or salesy. She didn’t want to ‘harass’ the people on her mailing list.
Right. Obviously I had a few things to say about this!
While my client settled on sending slightly fewer emails than I recommended (we met in the middle!) she did agree to up the planned number so that she could fill up her offer.
Remember: your email subscribers aren’t your penpals, they are your customers. You’re not friends (although, no doubt, you’re friendly!), you’re a service provider and a customer. Yes, this has layers. Yes, Yoga is more meaningful that just buying stuff. Yes, we want your marketing to be authentic and meaningful…
But don’t forget: this is your BUSINESS.
So before we get into the templates themselves, please remember this point. Selling Yoga classes via email marketing is a very powerful—maybe the MOST powerful—way to fill up your classes. As we get stuck into the marketing for your 2024 classes, please lean IN to selling your Yoga with emails. And that might mean sending more than you feel comfy with.
Now, on to the specifics.
‘Project No Ghost Mats’ is all about sharing my Sankalpa to have all the mats in my classes for January booked out. And I want this for you, too. I’m sharing the exact steps I’m taking to make that happen. Here are the two campaigns I’ve sent out so far, and the sales they’ve generated.
I sent this email out last week to everyone on my mailing list who has previously attended my Wednesday night class, ‘Yoga for Men’. There were 46 people in that audience. As a result of this email I generated 9 sales.
I sent this email out this week to everyone on my mailing list who didn’t receive the earlier one. There were 123 people in this audience. It generated another 3 sales.
I have 36 mats to fill for my ‘Project No Ghost Mats’.
As a result of sending out these two emails I’ve sold 12 places.
That’s a third of the places sold… and $2400 in income.
Importantly, these aren’t pushy or salesy. They aren’t epics, eitehr.
They are simple, direct invitations to buy. And they converted.
So if you’re worried about being pushy or salesy, STOP! And if you think ‘no one buys anything in December’, STOP. Just sit down at your computer and send out a direct, simple invitation to our students to rejoin your classes in January.
Want more tips? Make sure you’re signed up for my ‘No Ghost Mats’ Challenge (and join me LIVE for some coaching!) here: https://bit.ly/ghostmats